Strategic Partnerships Advisory
Fab Campaigns delivers fractional partnership leadership for ventures navigating technology transformation, environmental intelligence, and cross-border expansion.
Twenty-five years building, scaling, and transforming technology businesses — from FTSE 100 enterprise to venture founding — distilled into an advisory practice that works differently: embedded with your team rather than advising from the outside.
The Approach
Most advisory relationships optimise for the advisor: maximise clients, minimise commitment, deliver recommendations without accountability for results.
Fab Campaigns operates on a different model. We embed with a small number of partners — typically one to two days per week — and share accountability for outcomes. The methodology emerges from three principles developed through decades of partnership-building across telecommunications, software development, data science, mountain infrastructure, and environmental technology:
Partnerships Over Transactions
We don’t extract value; we create it together. Every engagement is structured for mutual benefit — where your success is our success. This isn’t philosophy; it’s grounded in relational contract theory and the research showing that partnerships built on reciprocity dramatically outperform transactional arrangements.
Recommendations delivered from outside create dependency. Capability built from inside persists. We attend your internal meetings, navigate your organisational reality, and build your team’s capacity rather than substituting for it. When action is needed, we don’t hide.
The deepest partnerships form through shared challenge, not conference room presentations. We integrate outdoor experiences — climbing, mountain biking, ski touring — into relationship-building when it serves the work. Not corporate team-building, but an authentic shared experience that accelerates trust.
What We Do
Strategic Partnership Architecture
Designing partnership ecosystems, structuring deals, and building the governance frameworks that make complex collaborations work. From bilateral agreements to multi-stakeholder consortium development.
Fractional Executive Leadership
Senior capability without full-time overhead. Operating as Fractional CPO, Partnerships Director, or strategic advisor — embedded with your team, measured on outcomes achieved.
Cross-Border Expansion
Navigating UK-Italy-South Africa corridors with native fluency. Regulatory navigation, market entry strategy, and the relationship-building that makes international partnerships succeed.
Board Advisory
Technology strategy, partnership assessment, and governance support at board level. Bringing the perspective of someone who has operated across the complete spectrum — from founding ventures to leading global teams.
Credentials
The rare combination that makes embedded advisory valuable:
Technical Depth
IoT platform architecture, data fusion systems, API design, privacy engineering. Not theoretical knowledge — direct operational responsibility for technology decisions across Smart Mountains (environmental intelligence infrastructure), Digi.me (personal data mobility), and Vodafone (global telecommunications services).
Commercial Acumen
M&A due diligence, enterprise sales cycles, partnership structuring, P&L management. Built and led teams of 50+ spanning continents. Closed complex international deals with FTSE 100 companies and global platforms.
Multi-Territory Operations
UK (primary headquarters since 2006), Italy (territory of origin, continuous operational presence), South Africa (strategic partnership corridor). Native Italian fluency enabling direct negotiation without intermediaries.
Current Portfolio
Smart Mountains — CEO & Co-Founder
Building environmental intelligence infrastructure for mountain territories. €2M+ seeding phase opening April 2026. Partnership ecosystem across the Dolomites region.
Select Client Engagements
Strategic partnerships advisory across environmental intelligence, ESG, and climate technology sectors.
Business Ecosystem Advisory — Board Advisor
Guiding comprehensive transformation for multi-company Italian consortium. Designing three-ecosystem partnership architecture and governance frameworks.
Who This Is For
Ventures requiring partnership capability. You need senior partnerships leadership but can’t justify full-time overhead. You want someone embedded with your team, not advising from outside.
Organisations navigating transformation. You’re restructuring, expanding internationally, or building new partnership ecosystems. You need someone who’s done this before and will share accountability for results.
Boards seeking technology perspective. You need strategic technology assessment without hiring full-time. You want honest evaluation from someone who’s operated at multiple scales.
The Difference
We work with fewer partners, go deeper, and stay longer.
The fractional model means we can bring cross-industry perspective and senior capability at a fraction of full-time cost. The embedding model means we build your capability rather than creating consulting dependency. The outcome orientation means we succeed or fail together.
Connect
Based in Winchester, UK with operations in the Italian Dolomites.
Web: fabcampaigns.com
Weekly writing: Fab’s Friday Field Notes
Contact: info@fabcampaigns.com
